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What is a Social Enterprise

Are you a social enterprise?

What is a Social Enterprise

The OECD said in 1999: Any private entity conducted in the public interest, organised with an entrepreneurial strategy but whose main purpose is not the maximisation of profit but attainment of certain economic and social goals, which has the capacity of bringing innovative solutions to the problems of social exclusion and unemployment.

See our Discussion Topics on how such enterprises might be funded and financed.

on Tuesday, 16 February 2016. Posted in Investment in our Future, Reducing Greed, Sharing to Reduce Poverty, Sustainability, Transition and Participation

Recent Articles

5 Best Strategies To Increase The Growth And Profitability Of Your Business

Success depends on growth and development, and as long as we fight for success, most of us entrepreneurs have a very small increase in their business. With the right strategy and plan development, you can increase profitability and business growth. Here are five tips that will help you weigh and customize your business.

1. Products And Services Of Your Main Competitors:

Identify your unique selling proposition and use it in full force. Your USP is what differentiates your product or service from the products and services of your main competitors. Do you lower the price? Do you offer a quality product? What do you suggest this, which is not in your direct competitors? Once you determine your USP, use it for their own purposes. Make it a focal center of your marketing goals and make sure that your target customers are aware that what makes your product or service better.

2. Loyalty Program For Regular Customer:

Increase revenue from the existing customer base. Most businesses and companies focused solely on attracting new customers and forget about their existing customer base, which they can use and which may bring them income. Creating an effective loyalty program for regular customers, develop a program to bring to the interaction of existing customers, or launch an affiliate program will help you to properly use your customer base to generate additional income.

Innovation and empowering customers to increase sales and profit growth, while focusing on improving the efficiency and cost control allow you to put the record income.

5 Best Strategies To Increase The Growth And Profitability Of Your Business 1

3. About Expanding The Business:

Work through all the mistakes and shortcomings, before you start thinking about expanding the business. We have business there is always a vision of a "complete picture" of our business, we are trying to implement. It is very important in this case is not "run ahead of the engine," especially when it comes to expansion. Discovering new places locations and entry into a new market sounds great and has the potential to be equated with a huge growth, but if you do it too early, as a result of this can lead to total collapse.

5 Best Tips And Techniques To Target Your Customers Have Grow Business

Make sure that your business is no "holes" in the form of errors and shortcomings that should be improved, before thinking about expanding. Create a successful company and then duplicating it in other markets or locations much easier than to force the expansion of the company with numerous shortcomings that could cost you your success. Remember, even the smallest hole can sink a great ship.

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4. Do not be afraid to "get dirty":

Do not be afraid to "get dirty". Have you ever noticed this "fashion" among companies of failed? The owner is usually "goes missing" and no effort. Most entrepreneurs think that, with the inscription of the owner, founder or CEO on business cards automatically means that they can relax, throw your feet on the table and give instructions and orders.

But remember, there is no one in your company who knows your product or service better than you. In order for your business to grow and develop, you should always guide your team in the right direction. Help them and not be afraid "to get dirty"regular job. Show them how to do things right, and you will not only earn the respect and get more productive and well-motivated team.

5. Investment In Your Business:

Invest back into your business. The growth involves capital, so violently rising wages and wasteful expenditures of the company are to be suspended and reinvested back into the business. Companies will always need funding and spend it completely, because they support the big payouts and unnecessary costs, then again attempts to provide more funding to pull itself out of the hole they dug themselves. Be modest in relation to the company's money and reinvest every dollar in its growth and development.
Financial Literacy - Is It Dangerous or Essential?

"It's a year since financial education became a compulsory part of the curriculum for England's 11 to 16 year olds. But do you know the answers to some of the questions in their lessons?"
How to Master the Art of Social Selling

Sales are like great employees: every business can use more of them.

Unfortunately, though, I'm a pretty poor salesman. (Okay, really poor.) That's why, when I write about sales strategies and techniques, I turn to experts for information and input.

Like Mike Derezin, Vice President of LinkedIn Sales Solutions. Recently we talked about Social Selling, the process of building stronger relationships with potential customers based on truly understanding their needs and problems -- in short, better knowing the people you hope to do business with.

Every salesperson dreams about living in a world without cold calls and enjoying a network built solely on referrals.

Those dreams are actually closer to reality than you might think.

And that's a good thing, because cold selling lacks personalization and relevance--the fundamental tactics that establish good business relationships and lead to more sales.

In today's B2B business environment, savvy salespeople use cold calls as a last resort. Instead they use social networking to strategically ask for personal introductions and network with prospects and customers--otherwise known as Social Selling.

By building a strong personal brand and leveraging existing networks, anyone --regardless of industry -- can master the art of Social Selling to drive referrals.

Here are five ideas for getting started:

1. Connect with people you actually know.

While this might seem obvious, a strong network built on real world connections will allow people to vouch for you. It will also strengthen your referral universe by opening up the possibility to form relationships with people that your connections know.

At LinkedIn our research shows that buyers are five times more likely to engage if the contact is made through a mutual connection, so be sure your offline contacts are reflected in your online world.

2. Leverage your company's network.

Have you ever made a cold call only to later find out that your co-worker knows your prospect? The power of social networks minimizes the chances of this happening because it provides a quick and easy view into your network.

In the world of social networking and big data, having intel on the people you want to engage, and a path to connecting with them, has never been easier. According to LinkedIn research, 88% of buyers will engage in discussion if introduced through someone in their existing network.

Remember, no one likes a canned approach. Be thoughtful enough to customize your message. It will go a long way in making a good first impression.

3. Find connections based on shared interests.

Online alumni networks and professional networking groups are just a few places to connect through shared interests. Think of these as your "digital water cooler "--a place to engage in conversation with information that may have otherwise gone unnoticed.

Engaging with prospects through common interests will give you more visibility, making it more acceptable to proactively ask for a referral rather than reaching out cold.

4. Build your professional brand beyond just a resume.

Think beyond the resume and approach your online presence as a key marketing tool.

50% of B2B buyers say they won't work with sales professionals with incomplete social profiles, so make sure you put your best foot forward by tailoring the content to reflect your expertise and personal brand. Experiment with videos, slideshows and images by embedding them into your profile.

The saying "a picture is worth a 1000 words" has never been more true than on social media.

5. Be vocal.

Beyond completing your profile, liking and sharing content can increase the likelihood that your network will engage with the information, and pave the way for new referrals.

We know that 92% of B2B buyers will listen to sellers who are known as industry thought leaders. Consider sharing articles or blogging on relevant industry topics to establish a regular cadence of content. Have a point of view and take risks in your answers.

It's okay to share information about your company's products and services, but only occasionally, and as appropriate. This will distinguish you among a sea of salespeople and position you as a smart resource.

And lastly, stay on top of what's important to your key contacts by paying attention to the content they share, and chime in when you have meaningful insights.

Social Selling offers salespeople massive opportunities to significantly enhance their efforts to make new contacts, establish their online reputation, and build a sales pipeline. Together, these activities lead to an increased network of referrals, at scale, which is easier to achieve than ever before.

Source: http://www.inc.com/jeff-haden/5-ways-to-dramatically-increase-leads-and-referrals-through-social-selling.html

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